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Effectively Identifying Contact Lens Candidates

By: Optometry Times – August, 2018 www.optometrytimes.com

From the front desk, to the technician, to the optometrist, all staff should be well-educated on the visual needs of today’s patients as well as the latest technology in contact lenses and best practices for identifying potential contact lens candidates.

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How Contact Lenses Helped An Olympic Gymnast Improve Her Game

By: Optometry Times – March, 2018 www.optometrytimes.modernmedicine.com

U.S. gold medal gymnast Laurie Hernandez speaks exclusively with Optometry Times and discusses how daily disposable contact lenses helped to improve her vision when competing.

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Learning How To Manage Scared Noncompliant Patients

By: Optometry Times – January, 2018 www.optometrytimes.modernmedicine.com

Fear of going blind (scotomaphobia) ranks high on the list of people’s most feared medical conditions.1 Phobias, by definition, are irrational and can cause patients to act irrationally. A prime example would be when a patient becomes too scared to comply with follow-up care and retreats into denial and/or ignorance of his condition.

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Social Media Success Strategies – Dr. Arian Fartash of GlamOptometrist

By: Defocus Media – December, 2016 www.defocusmedia.com

With over 12,000 followers since first launching her @GlamOptometrist Instagram account at the beginning of 2016, Dr. Fartash has set the standard for what it means to be a social media success in optometry. She’s reaching eyewear and ocular enthusiasts around the globe with her posts about glasses fashion and ocular health and beauty advice. And people are engaging on the topics we as optometrists care about – when she posted advice about disposing mascara every 3 months, she had over 300 post likes and 37 comments. How has she gotten the average Instagram user interested in eyes? Dr. Fartash talks social media and the future of patient-doctor interactions in the below podcast, and breaks down her success strategies for making social media work for your practice.

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Getting started? You need to build followers. Dr. Fartash recommends

• Comment on other accounts to start interactions. It’s like introducing yourself; start a conversation with accounts with similar interests and they will likely follow and comment back. View More …

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